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How to Get Visitors to Fall in Love With Your Website

Cast aside your self help books and forget about “The Rules”, if you want to get people to fall in love with your website there are three simple things that you need to do.

Rather like catching Mr Right which requires you to secure a first date, look good when you meet and get him to ask you out again; seducing your website users involves a similar process.

You need to attract visitors to your site, design it in a way that will appeal to them and encourage them to purchase from you.

Attracting Visitors to Your Site

With 12 billion web pages in cyber space and 90% of internet users relying on search engines to find them, it’s not surprising that so many website owners try and attract visitors to their sites via the search engines.

However, simply appearing somewhere in the search engine listings isn’t enough to get you the traffic you need. After all, the majority of search engine users only look at the first two pages of results which means that if your site does not appear there, chances are it will not be found.

Therefore, the real trick of attracting visitors to your site is to optimise (or market) it effectively in order to try and achieve a high search engine ranking.

Appealing Site Design

There’s really no point in getting people to your website if it is so unappealing that they leave the moment they have arrived. If you want to get people to fall in love with your site, then you need it to look good.

This means that you should have logical and user friendly navigation and not clutter your pages with too much content. Also, try and think carefully about the colours you use and how a visitor would react to them. For instance, try and avoid using a light coloured font on a white background, as this makes text very difficult to read.

Encouraging Purchase

Encouraging purchase is all about explaining your products’ benefits clearly and then asking for the sale.

One of the most effective ways of doing this is by focusing on their advantages rather than simply on their features.

For instance, tell visitors that your product will save them time and money, and will make their lives more comfortable. Paint a vivid picture using words like "imagine" and "wouldn't it be nice if...” so that they can visualize the benefits it could bring them. Then finish with a strong call to action such as, “Call now to reserve yours!" or "Order today!"

Summary

You don’t need magic potions or sneaky ruses to get people to fall in love with your website. Just remember to market it effectively for the search engines, design it well and incentivise purchase and your visitors will fall head over heels with it.

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Re-Publishing Information

Please feel free to publish any of these articles on your websites.

If you do so, please include the following 'about the author' box:

Victoria Selman is the founder of SEMS Consultancy- an internet marketing consultancy specialising in search engine optimisation. SEMS Consultancy prides itself on offering a personal, reliable and cost effective service for those looking to establish or promote an existing online business.