Pay per Click Advertising

Pay per click advertising is the most targeted marketing method possible. This is because:

a) Your pay per click ad is only shown to people actively searching for the products you sell

b) You only pay when someone clicks on your ad

Pay per click (also known as PPC) is an online advertising mechanic that allows you to bid for top placement in the search engines’ sponsored results section.

You decide what search terms you want your ad to appear for and only pay when someone clicks on it.

Increasing Your Click Through Rates

The term, “click through” refers to the number of people who click on your pay per click ad.

Ultimately, it’s important to get the right balance between having a lot of click throughs (the more click throughs the higher the chance of securing a sale) and only attracting customers who are likely to be interested in what you are selling.

The way in which you write you pay per click ad affects the volume and value of your click throughs.

We can ensure that you get the right balance between click through value and volume by writing focused pay per click ads for you.

Contact us today to discuss how we can help improve the effectiveness of your pay per click ads.

Increasing Pay per Click Conversions

The term “conversion” refers to the number of people who make an online purchase from your web site after clicking on your pay per click advert.

There are many factors that can affect your pay per click conversion rates. These include:

• How motivating your sales copy is
• How closely aligned your web page copy is with your PPC ad
• The calls to action on your page

Our consultants have experience of significantly improving our clients’ pay per click conversion rates.